Independent Publisher Announces Bold New Direction

Ross E. Lockhart | April 1st 2008 at 3:47 pm

San Francisco, California
April 1, 2008

Night Shade Books editor-in-chief Jeremy Lassen announced today that the San Francisco-based publisher of science fiction, fantasy, and horror would be moving in a bold new direction this year, opening a chain of Night Shade Books-branded taquerias to be known as “Posseberto’s.”

“The idea came to me while attending the 2008 World Horror Convention in Salt Lake City,” said Mr. Lassen. “We spotted an Alberto’s while on the cab ride from the airport. My colleague Ross commented that everybody may not read, but everybody eats. The muse struck in a flash, and I knew right then and there what needed to be done.” Mr. Lassen led a contingent of convention attendees pied piper-style to the taqueria that evening. “The ‘to Brothers was a good six blocks from the hotel,” said Mr. Lassen. “They started complaining at two blocks, but we pressed on. I live in San Francisco, I’m used to walking. But these kids from the Midwest…. By the time we made it down, they were ravenous. But they saw the light.”

Posseberto’s taquerias will be opening soon in genre convention-hosting cities throughout the United States, bringing quality Mexican food to a hungry nation. “You ever try to get a decent carne asada burrito in Denver?” asks Mr. Lassen. “Rolled tacos in SeaTac? Chorizo in Baltimore? It’s damn near impossible. I intend to rectify that.”

Forthcoming Night Shade titles are currently being edited to reflect the publisher’s new direction. Seamus Cooper’s The Mall of Cthulhu will now include scenes of Elder Gods eating fish tacos in the sunken city of R’lyeh; refried beans will feature heavily in Greg Egan’s Incandescence; and Mark Teppo’s occult thriller Lightbreaker will be retitled Windbreaker.

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